Netflix says its game promotion will start on mobile devices


A report last week hinted at some Netflix’s gaming ambitionsIn Its earnings report for the second quarter of 2021, The company confirmed some things.First of all, Netflix stated that it will first “mainly focus” on mobile, hoping to expand its interactive projects, such as Black Mirror Bandersnatch And its stranger things game. As part of the subscription, the upcoming game will be available for free, and the company knows it will keep up with movies and TV.

“We see games as our other new content category, similar to our expansion to original films, animations and unscripted television,” the company said in a letter to shareholders.

2020 is an important year for Netflix.Everyone stayed at home, the cinema was closed, and streaming services attracted 16 million new customers in three monthsAs expected, by 2021, this rate has slowed significantly, and the number of new customers will continue to struggle. The company stated in its earnings report that it added 1.5 million subscribers in the second quarter, which was actually slightly better than its forecast of 1 million.However, that is Less than the first quarter of 2021, Which allowed the company to add 3.98 new customers worldwide.

Netflix stated that it predicts 3.5 million new customer additions in the third quarter of 2021, up from 2.2 million in the same period last year. If it does, the company explains that it will bring the total number of new subscribers in the past two years to 54 million. Netflix’s pace may have slowed down, but overall, its performance is good. Revenue this quarter still increased by 19% year-on-year to $7.3 billion.

According to Netflix’s own figures, Shadow and bone It is a popular drama of this quarter, which has flowed to more than 55 million “member families” in less than a month. According to these figures, the show has been renewed for the second season. Sweets, A series based on DC comics was broadcast by 60 million households in its first month of availability.No script series like Too hot with Circle It’s a popular choice, and so are real crime documentaries. Son of Sam. In terms of movies, Zach Schneider’s Undead Army It reached 75 million in the first month. Netflix also explained Mitchell and the machine It is now its largest animated film to date, streaming to 53 million households.

Netflix stated that COVID-related production delays have resulted in “lighter” content in the first half of 2021, but this rate will accelerate for the rest of the year.The company’s third-quarter lineup includes a new season Money robbery (Money robbery), Sex education, Virgin river with I never In addition to live-action movies, such as Sweet girl (Jason Momoa), Kissing booth 3 with Kate (Mary Elizabeth Winstead).In addition, there are animated movies in vivo, Which will play new music from Lin-Manuel Miranda.

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