Instagram test puts “recommended posts” throughout your feed

More than five years after Instagram has moved away from strictly chronological feeds, the company may make another, more significant change in how you view content on its platform. Instagram tells It is starting a test involving a “few” people who will see the platform’s “recommended posts” scattered in their feeds. In some cases, this means that the recommendations Instagram puts in front of you will appear before the photos and videos shared by your friends.


Instagram first . This feature will generate new content for you to scroll through after viewing any recent photos and videos from the accounts you follow. In addition to placing suggested content throughout the feed, the company will also test new controls that allow people to shape the source of these posts and disable the feature for a limited time. The test includes a new setting option that allows you to add specific topics that you want to see when the app generates suggested posts. You can further adjust Instagram recommendations by providing feedback on specific posts, letting the platform know if the content it shows you is inappropriate or not in line with your interests. These same controls also allow you to completely hide suggested posts from your feed for 30 days.

An Instagram spokesperson told Engadget that it is testing it in response to the positive feedback the company has collected about the “quality of recommendations” it provides through its suggestion posts. It is difficult to say how people will view this latest change. Most Instagram users still regret the loss of the chronological feed. It’s one thing to make suggestions after you’ve all caught up, but to do so throughout the experience is completely different.

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