Peloton wants to take over your company’s fitness program

After the pandemic, gym memberships are not very meaningful company benefits, but Large force Think it can provide a strong substitute.The company has Unveil A kind Corporate health Allow companies to provide subsidized Peloton Digital and All Access membership products, not to mention customized corporate features and “exclusive offers” Connect products. Peloton subscription at home may cost almost nothing, at least if you don’t need a bike or treadmill.

Peloton is eager to promote the possibility of connecting employees-you can use scheduled Sessions to invite colleagues to participate in shared fitness classes.

The company already has several major corporate wellness customers, including Accenture Interactive, Samsung, SAP and Sky.

There is no mystery behind Peloton’s strategy. This may increase the number of subscribers, not just in the short term. If you lose access to Peloton after changing jobs, you may want to register. For companies and employees who want a “complete” Peloton experience, it can also promote more fitness equipment sales.Nevertheless, it may be appreciated in an era Resumption plan Often involves remote work-you don’t have to go to the gym to take full advantage of your health benefits.

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