Spotify acquires Podz to help find your favorite podcasts more easily


Illustrations of articles titled Spotify Buy Podz to make it easier to find podcasts you really like

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Finding new podcasts you really like is easier said than done. This is a task that requires time, energy and a lot of attention. Spotify wants to make this tedious process easier and is betting on podcasts Discovery technologies developed by startups will help Its users find and get Be obsessed with the new show.

the company Announced on Thursday It acquired Podz, a podcast discovery platform, A start-up company that develops so-called “audio news feeds” It contains 60-second clips from different podcasts. This is where the technology comes in: instead of simply copying the clips selected by the podcast creator, Podz uses a machine learning model to select the clips at the best moments of the show. This allows users to preview various podcasts in minutes instead of listening to the entire 30 or 60 minute show.

Spotify says to combine Podz and Replays of its 2.6 million podcastsroof, The experience gained from his previous work in music discovery and the current investment in podcast recommendations will enable it to Take podcast discovery to a new level. All in all, the company insists that users can more easily find their favorite shows, and podcast creators can more easily build a fan base.

“Spotify has allowed machine learning experts to focus on improving audio discovery for nearly a decade, but there is more work to be done,” the company said in a statement. News Announcement“We believe that Podz’s technology will complement and accelerate Spotify’s focus on driving discovery, providing listeners with the right content at the right time, and accelerating the growth of this category on a global scale.”

according to TechCrunch, Podz’s machine learning model has received more than 100,000 hours of audio training, taking into account the input of reporters and audio editors. As early as February, Export report Podz has raised $2.5 million in pre-seed funding. In addition to receiving investment from venture capital firms such as M13 and Canaan Partners, it also has supporters such as Katie Couric and Paris Hilton. (For reference, both Couric with Hilton There are podcasts).

Spotify did not specify how much it paid for the acquisition of Podz.

This acquisition is the latest move in the battle to monetize podcasts. In April, Spotify announced Its paid subscription platform, Allow creators to subscribe to their shows. Interestingly, Spotify said it will not charge podcasters for the first two years of using the platform, and only hopes that they will bear the transaction costs. However, by 2023, Spotify will begin to charge a 5% fee to use the platform.

This is in sharp contrast to Apple, which will charge 30% of the podcast subscription fee in the first year and 15% in the following years.Apple launch In-app podcast subscription This month.

Spotify is integrating Podz’s technology into its platform and said that users are expected to see its elements before the end of this year.

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